vocabulary for analysing visual texts
demand occurs when an image (especially of animals or people) makes direct eye contact with viewers, ‘demanding’ that they become part of the text.
offer occurs when the image offers the reader information about the text, rather than direct eye contact.
hue shade of colour.
saturation depth or intensity of colour.
vector or
reading path the track of your eye movements when you view a text.
juxtaposition contrast
line the type of lines used in a visual text. They may be bold, diagonal, jagged, faint, fuzzy, horizontal, vertical and so on.
foreground the front part of a visual text, where the main image or print is located.
background the back part and usually less important part of a visual text.
intertextuality using bits of existing texts in a new text
appropriation adapting an existing text to create a new text.
symbolism where one thing represents another.
camera
distance the distance the camera is from an item – long, mid or close up shots.
framing the borders or lines used around an image or page of images. Windows and doors are often used as frames.
offer occurs when the image offers the reader information about the text, rather than direct eye contact.
hue shade of colour.
saturation depth or intensity of colour.
vector or
reading path the track of your eye movements when you view a text.
juxtaposition contrast
line the type of lines used in a visual text. They may be bold, diagonal, jagged, faint, fuzzy, horizontal, vertical and so on.
foreground the front part of a visual text, where the main image or print is located.
background the back part and usually less important part of a visual text.
intertextuality using bits of existing texts in a new text
appropriation adapting an existing text to create a new text.
symbolism where one thing represents another.
camera
distance the distance the camera is from an item – long, mid or close up shots.
framing the borders or lines used around an image or page of images. Windows and doors are often used as frames.